Educate and Empower to Lead.


The Rural Empowerment Association for Community Help strives to improve the quality of life for families and people of color in rural eastern North Carolina. In particular, REACH addresses social, economic and environmental issues though its environmental awareness, sustainable agriculture, small business development, and homeownership programs.

REACH is a 501(c)(3) nonprofit organization that achieves its vision through work in partnership with research universities and academics, local and national advocacy groups, and the dedication of community members in Duplin and surrounding areas.



REACH was founded in the aftermath of Hurricane Floyd to support low-income families and people of color, and continues to evolve our work to meet the needs of our local community and eastern North Carolina. Learn more about the history of REACH, our mission, and the people who make our work possible. Learn more


We are dedicated to empowering our community through multiple approaches. Find out how we address systemic inequality and build strength and capacity in our own community through information sharing, leadership development, civic engagement training and advocacy, citizen science and partnerships with universities and academics, and more. Learn more


Are you a resident of Duplin or surrounding counties? Are you invested in environmental justice and ensuring equity and opportunity for marginalized communities? Want to partner with REACH? Contact us and get information about our monthly meetings and other events, and other ways to be more involved with REACH. Learn more


We’re the experts on our community’s needs, what’s happening in our community, and much of the science regarding how we are disproportionately impacted by certain kinds of pollution. REACH leadership and members work with news media, digital platforms, and more to educate the public on our research, advocacy, and community’s needs. Read on